G & S Entertainment services, namely, ice hockey games, youth hockey games and tournaments, youth figure skating competitions, and professional tennis matches ticket agency services for sporting events, namely, arranging for ticket sales for athletic tournaments and match events arranging fan activities at athletic events in the nature of autograph sessions, athletic clinics, and question and answer sessions with athletes and celebrities publishing event programs, brochures and notebooks for athletic tournaments, event matches and competitions creating website content for others to use on the internet, namely, producing videos, editorials, articles, informational materials and interviews of sporting events, namely, hockey, tennis, gymnastics, football, basketball, mixed martial arts, boxing, and of music concerts, ice skating shows and circus events organizing, arranging, and conducting sporting events for others, namely, professional ice hockey games, youth hockey games and tournaments, youth figure skating competitions, and professional tennis matches. G & S Entertainment services, namely, providing professional ice hockey exhibitions and games, sporting events featuring ice hockey, ice hockey games, youth hockey games and tournaments ticket agency services for sporting events, namely, arranging for ticket sales for ice hockey games and events arranging fan activities at ice hockey games and events for entertainment purposes publishing event programs and brochures for ice hockey events, games and competitions. G & S Sports apparel and clothing, namely, shirts in the nature of hockey jerseys, polo shirts, t-shirts, sweatshirts, and hats. G & S Printed matter and paper goods featuring hockey, namely, stationery paper, pocket schedules in the nature of a printed team schedule of upcoming hockey games, note cards, souvenir programs concerning hockey games, brochures about hockey, player trading cards other than for games, posters, and bumper stickers. The Sharks’ franchise has a very well-rounded trademark portfolio and should be an example of how a professional sports team protects their brand. Finally, as with very few other teams, the San Jose Sharks have registered their mascot as a trademark as of 2008. Adding to their robust portfolio, the franchise filed and registered a trademark for a shark head that is the tunnel that the team skates out of before the game.
Another distinct trademark is the remote-controlled shark that flies around the stadium during intermissions, and this shark has been registered since 1998. The Sharks have added a shark fin to the top of their Zamboni and registered the image as of 1992. One of the most unique trademarks that the Sharks have registered is their decoration on their Zamboni (the machine that cleans the ice). In 19, the team added secondary and tertiary uniforms, including a predominantly black jersey with the “fin” logo and very little teal and white on the sleeves.
The team’s original colors were teal, white, gray, and black, and the colors have not changed. The triangle behind the shark represents the Bay Area’s “Red Triangle” right beside the Pacific Ocean. The shark chomping on a stick logo has been the team’s logo since their first season and was only modified slightly before the 2007 season. The team has only managed to go to the Stanley Cup Final once, and unfortunately, they lost to the Pittsburgh Penguins, losing the chance to be crowned the 2016 Stanley Cup Champions. The Sharks were founded in 1991, and they were the first NHL team based in the San Francisco Bay Area since 1976. The team plays in the Pacific Division of the Western Conference. The San Jose Sharks are the professional NHL team playing in San Jose, California.
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